When Required, effective crisis management is essential for any high-profile individual or organization. However it can be difficult to know where to find fast, responsive crisis management in New York City, especially if you are facing an unexpected and/or time critical disaster for the first time.
Even companies with great PR, a stellar reputation amongst their community and best in class products, services and customer service are not immune to a crisis. Problems could include an employee error, cyberattack, poorly-timed advertisement, defective product or even a tweet from years past that is no longer considered appropriate.
While situations and circumstances differ, what occurs will likely follow the same pattern it has for years. The problem will go viral, your brand equity will be under severe pressure, customers and news outlets will look to assign blame and you will need to develop a plan tom handle the aftermath while working to regain trust of consumers and partners.
Ideally, you will want to have crisis management in New York on hand well in advance of a crisis. New York City is home to some 40% of the World’s media outlets. Expert help can enable you to avoid common yet deadly PR pitfalls while dealing with potentially incendiary incidents in the best possible manner. Even so, it is never too late to retain a good NYC crisis management firm to help you deal with a challenging situation.
The following are some simple tips to help you find the best crisis management in New York for your needs.
Experience with Crisis Management in New York
What works well for one industry will not necessarily work well for another. When vetting agencies that offer crisis management in New York, make sure the ones you are considering have experience with other firms in your industry – especially in the NYC market. Such firms will know how to appeal to your audience, connect with them through the right outlets and create the right type of messaging to get you over the hump.
Crisis Management Track Record
When it comes to crisis management in New York, results are everything.
A good PR firm should have a winning track record. Ask the firm to supply a list of clients it has worked with in the past, or that it continues to work with, and then, time permitting, ask these companies about their experience with the firm. Research online reviews and other third-party rating sites to see how the firm has performed in the past. Of course, not every former client will be happy with the firm’s services; however, companies that offer expert crisis management in New York services should have a high average review rating.
Ease of Communication
Spend time talking with employees from the crisis management firm that would be tasked with handling the fallout in the event of a crisis.
- Do you feel at ease communicating with them?
- Do they listen to your questions and concerns, or are they too busy pushing their own agenda to hear what you have to say?
- Can you reach someone from the firm at any time of the day or night?
It is critical to choose a firm that you feel comfortable communicating and working with, as such a firm will not only help you get through a crisis but also offer invaluable expert advice that will enable your company to avoid similar problems in the future. Some of their advice will potentially jar with your own views and having a good interpersonal relationship from the start will help overcome these challenges.
What will this New York crisis management firm actually do for you? Does it have contacts in news organizations? Will it monitor your company’s online reputation? Does it offer services such as crisis management training and crisis management drills to help your company lower the odds of facing problems?
Take some time to consider what you need from a firm that specializes in crisis management in New York. Then use this list to find an agency that offers the services that are most important to you.
Strategic Crisis Management in New York
If you do not have crisis management public relations services arranged, do not prevaricate. Lawlor Media Group has more than twenty years of experience offering top-tier crisis management services to a wide range of individuals and businesses in the Big Apple and beyond. Our team has a winning track record and offers a range of PR services to help you showcase your business in the best possible light, both during a crisis and afterward. Get in touch with us at your convenience to learn more about our services or to start work with some of NYC’s best PR and crisis management experts to address your needs.