4 Signals You Need An Online Reputation Management Service in New York

Online Reputation Management Service to fight egative reviews

Today, more than half of the world’s population is connected to the internet, with a whopping 313 million active internet users in the United States alone. Given that fact, it is easy to see that online reputation management is a must if you want to be successful selling goods and/or services, or promoting your personal brand. That is why many individuals and businesses turn to professional online reputation management in New York to meet their online branding, promotional and PR needs.

How do you know when it is time to obtain these services? The following are some telltale signs and scenarios in which online reputation management in New York could help you.

Signs You Need Online Reputation Management in New York

Receiving a disproportionate amount of Negative Online Reviews

All businesses get negative reviews. Some customers are simply impossible to please while others may not clearly understand what you are offering. In other instances, an honest mistake can make customers irate enough to vent online. However, a NY company that has a low average review rating due to too many negative reviews will want to obtain professional online reputation management in New York services as quickly as possible.

Why It Matters: Online Reputation Management in New York

Over 80% of customers in the United States alone read online reviews before purchasing an item, so a bad overall online review rating could cost you (or your company) tens or even hundreds of thousands of dollars every single year.

 

All-Negative Search Engine Optimization (SEO) Results

What do people see when they do an internet search for your name? If you are not sure, check your online standing on Google, Bing and Yahoo. Look up your name or business name on social media sites to see what people are saying about you on platforms such as Facebook, Twitter and YouTube. If there is a lot of negative information on the first page of search results, you may need a professional online reputation management service in New York. A good company will help you improve your SEO standing by drawing on positive content about your activities that will counter negative content floating around online.

Negative News Coverage

Have one or more news outlets plastered a mistake all over the front-page news? Is an old social media post that was acceptable in times past but anathema now coming back to haunt? Has your business experienced a cyberattack, been sued or found a major flaw in a product? Problem situations are hard enough to deal with on their own without the glare of the public spotlight. Online reputation management in New York can help you develop the right response to any crisis situation and even leverage the negative publicity to create an awareness of your brand and what it offers.

Lackluster Online Performance

Perhaps you are not experiencing a business or branding crisis, but business is slow, and a search for your name online does not even show your official website on the first page of results. Online reputation management in New York is not just about handling problem situations and turning them to your advantage. It is also about providing brand management services and other services to create an awareness of who you are and what you do. Such services include logo creation, creating positive online content, social media management and more.

Contact Us for Premier Online Reputation Management in New York

Lawlor Media Group is a boutique agency offering a plethora of online reputation management in New York to individuals and businesses alike. Our PR agency has been in operation for more than twenty years and provides effective crisis management service along with branding and online reputation management and monitoring services to showcase your brand name in the best possible light at all times. Get in touch with us at your convenience to learn more about our services or to schedule an appointment with our team of PR experts.

Renaissance Properties Rents Soho Lofts to Post-Pandemic Businesses Seeking innovation, Quality and Value

62 West 45th Street | Photo credit: Renaissance Properties

In 2019, the father-son team of Kenneth and Bradley Fishel purchased the 12-story early 20th-century building located at 62 West 45th Street, which was almost entirely rented. Then the pandemic hit. Tenants started dropping like flies and the team realized that their newest acquisition was in trouble. So, the family sprang into action with a plan to re-tenant the building.

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Nikki Walters instructs during GoFit Roller Rehabilitation + Sound Bath at the Meditation Tent during the second day of The Wellness Experience by Kroger at The Banks in Cincinnati, Ohio. (Photo by Duane Prokop/Getty Images for The Wellness Experience by Kroger)

Fitness model, sponsored athlete, and lifestyle coach Nikki Walter-Nemickas has a strong passion for health and wellness. Walter-Nemickas is a motivational speaker who travels the country with her daughter, Addison, to help change people’s lives through workshops, online education efforts, and their company, F…It Companies LLC. (Family, faith, fitness, food, friends and fun; all of the F’s rolled into one).

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Why Hire One of the Best PR Agencies in NYC?

Choosing from among the best PR agencies in NYC is not only about which company can help develop and send the right message to strengthen your brand’s reputation. For businesses, the right agency is also an important part in helping building revenue for stakeholders through effective communications. A public relations service provider should bring a return on your investment as a change-maker and a game-changer in the communications sphere.

Here are some concrete reasons to hire Lawlor Media Group – one of the leading PR agencies in NYC which offeris a full-range of reputation management and media relations services.

Why is Lawlor Ranked Among the Leading PR Agencies in NYC?

1) Our PR industry experience

Lawlor Media Group has been Operating in New York City for over twenty years. As a preeminent, boutique public relations agency, we specialize in developing strong relationships with our clients that result in understanding their requirements and giving attention to their communications needs.

In our experience, there is no “single roadmap fits all” to brand improvement or crisis management. In handling each client with a personalized service, we have unlocked and increased the brand potential for many businesses, charities and individuals.

Lawlor Media Group has a portfolio of successful PR clients that span industries, including high-profile individuals and professionals, for-profit corporations, service organizations, the literary, film and artistic communities, restaurant and entertainment venues, in addition to many charitable foundations.

2) Our comprehensive PR services Portfolio

The vision of Norah Lawlor, Principle and Founder of The Lawlor Media Group, remains the same today as it was in the beginning. That is to offer the full spectrum of public relations services that will expand the visibility and reputation of our clients across multiple platforms.

It does not matter whether your profession is customer- or business-facing. We work to expand your brand through strategic print, online and social media PR campaigns as appropriate, buzz building and brand engagement, along with improving relationships between corporate and investors.

Lawlor Media Group’s track record speaks for itself, as will our list of past and present clients and notable public relations industry awards.

3) Unlike other NYC PR Agencies, we are Strategic

Many PR agencies in NYC can offer you some form of media coverage however, Lawlor Media Group offers high-profile media coverage that strategically targets the geographic location and demographic make-up of your brand’s consumer persona. If the right position for your company or professional image is a national spotlight, then we can implement a PR campaign in partnership with some of the most prominent media organizations in the world.

What does high-profile media coverage look like? Well, Lawlor Media Group has garnered media coverage for Clients from outlets including The Huffington Post, The New York Times, USA Today, Wall Street Journal and other leading media to maximize coverage in the industry.

4) Local PR Solutions for a Global Economy

While we are among the top-tier PR agencies in NYC, we operate with a global perspective. Good news and bad news can travel around the world in a matter of seconds. Lawlor Media Group takes advantage of every opportunity to leverage cross-cultural PR solutions to the benefit of our clients.

When establishing your brand in another country, Lawlor Media Group can offer access to international outreach channels that will strengthen your local community relations. Our entire goal is to promote your brand’s values, increase your online presence and enhance your public-facing reputation with a PR strategy that works for you.

 

Contact us today to partner with one of the best PR Agencies in NYC

To learn more about the Lawlor Media Group, one of the leading PR agencies in NYC, call for a free PR consultation with one of our highly-skilled public relations experts.

5 Tips When Looking For A Brand Strategy Agency in New York

If you are a highly visible individual or you run a prominent business, you already know how valuable your brand image is to your success. Also, If you are like most high-profile people, you probably struggle with maintaining that identity. It is a huge job and too much for any one person to handle on a day-to-day basis. A brand strategy agency in New York that offers you a team of experts can help make the job seem effortless.

Brand Strategy

Here are five things to look for when partnering with a NY brand strategy firm.

Always partner with a brand strategy agency in New York that …

1. Understands brand development

The best brand strategy agencies in New York understand maintaining a brand reputation goes beyond putting out fires and performing crisis management. They focus on all components of your brand, including strategy, identity, messaging, positioning, voice and design. Proactive reputation management is another essential component you need in an agency, but good branding goes beyond and thinks about the long-term, not just the present and immediate future.

2. Focuses on being a client-centric agency

When selecting a brand strategy agency in New York, finding a client-centric partner is key. You want a firm that is capable of successfully managing several clients but still has the time, manpower and ability to give you the individualized attention you deserve. A good agency carefully listens to understand your concerns, thoroughly understands your goals and then applies their expertise to execute your vision – not a generic approach they use on all of their clients. People and businesses are not cookie-cutter entities, and their brand representation should not be either. That being said, you want an agency that will also offer an objective perspective to help position your brand in the strongest way possible.

3. Possesses the ability to build a strong online presence

New York is a highly populated place with a lot of competition. If you want to truly stand out, you need a strong online presence. That means finding a brand strategy agency in New York that can successfully build an appealing online presence, maintain consistent publishing and skillfully integrate messaging into your website, blog posts, social media and other online spaces.

4. Provides access to high-profile media

Without high-profile media, it is difficult to get your brand positioned effectively. A brand strategy agency in New York that has a strong media network can competently help get your brand positioned in all the right places. Look for a firm that has both local and national connections to bring your brand name to the forefront in all the markets you want to achieve visibility.

5. Demonstrates proven expertise

When it comes to your brand, you do not want amateur representation from your brand strategy agency in New York. You want a firm that has worked on dozens, or even hundreds, of brands. Ideally, you want a firm that specializes in multiple industries, because it offers fresh perspectives when coming up with strategies designed to give you differentiation. This vast array of branding experiences gives them the ability to present your brand in the best light possible.

Contact Lawlor Media Group – a leading brand strategy agency in New York

Looking for a top brand strategy agency in New York? Lawlor Media Group has more than 20 years of experience in marketing and branding. Our full-service brand strategy firm has mastered the craft, and we know how to deliver both the market presence and the level of visibility you need.

Ready to take your brand to the next level? Contact us today for a consultation. We’re happy to discuss our experience, strategies and ideas to help you establish, achieve and maintain your marketing and branding goals.

8 Signs of a Great Brand Strategy Agency in New York

If you’re a growing or established business or a prominent figure, it can take a lot of work to build your brand identity, gain exposure and keep you top of mind with your audience. Let’s face it – you can’t do it alone. It takes strategy and consistent development to keep you front and center while being in the best place to make it happen: New York.

Partnering with a solid brand strategy agency in New York enhances a “right now” strategic approach like no other. They know and understand the industry, have access to places, the right people, and can get things done a lot faster, because New York is the hub where things unfold. Here are 8 signs of a great brand strategy in New York:

 

What to look for in a brand strategy agency in New York

1) Actual strategic planning

A great brand strategy agency in New York can develop a strategy with the resources around them to get you noticed. In essence, they do their homework. It makes the job a lot easier when they are local and can work your plan in real-time.

2) A brand strategy agency in New York that understands brand development

A great brand strategy agency focuses on all the components of your brand: strategy, identity, messaging, positioning, voice and design. Your brand initiatives are a priority.

3) Access to high-profile media

Who’s going to know you exist if you don’t have media coverage? A brand strategy agency in New York taps into their network of high-profile connections to get you coverage on all the major outlets in the city.

4) Reputation management

A brand strategy agency in New York understands the power of being responsive and is continuously building your reputation. They are concerned about the long game, not just the right now.

5) Marketing services

Your brand won’t move without effective marketing. A great brand strategy agency in New York specializes in every area of PR and marketing, including digital content and social media.

6) Online presence

Creating a strong online presence is key and no one understands that better than a successful brand strategy agency in New York. Their team should understand how to effectively develop an online and social media strategy that includes an amazing website that converts, infuses SEO in every activity, creates a presence on the platforms where your audience resides, produces the right content and media, provides insight on influencer marketing and knows where and when to use paid advertising.

7) Event management

The team understands how to plan an event from start to finish, solidifying the venue, speakers, media, sponsors and other necessities.

8) Crisis management

A great brand strategy agency in New York understands and knows how to navigate a crisis, getting in front of it instead of reacting afterward.

 

Partner with a leading brand strategy in New York

Lawlor Media Group is a full-service brand strategy agency in New York with the expertise and relationships you need to solidify your brand’s position and reputation. For over 20 years, we’ve mastered the market and know how to deliver.

Are you ready to take your brand to the next level? Contact us for a consultation.

Online Reputation Management in New York: What is it, and Why is it So Important?

Online reputation management in New York is essential for any business or individual who wants to manage some measure of control over what is being said about them online on the internet.

Today, when people seek out information about businesses, professionals, individuals or celebrities, they often turn straight to the web. What they find about them is not always presented in the best light. High-profile individuals, organizations and corporations should take their online reputation seriously because, as the expression goes “first impressions matter” and they are particularly vulnerable to negative content distributed about them in stories, reviews, social media and on other online platforms. If you are finding that your good reputation is being misrepresented, obtaining online reputation management services in New York can help.

 

What is Online Reputation Management?

People, organizations and companies in the public spotlight typically are subjected to high amounts of internet chatter, which is difficult, if not impossible, to track. The result can be negative stories and comments quickly snowballing and showing up more prominently in Google search results, significantly sullying their reputation.

Online reputation management (ORM) is a service that individuals often seek turn to with the aim of helping boost their reputation if it has been tarnished by strangers (or media outlets) posting negative information on the web. Some individuals opt to go down the DIY route to correct the damage, but high-profile individuals often do not prefer this method because as it is painstakingly slow. As a solution, they pursue professional online reputation management in New York to get the job done.

Lawlor Media Group is committed to helping people, organizations, corporations and brands respond to misrepresentation and negative print, online and social coverage.

 

Why is Online Reputation Management in New York Important?

Once upon a time, the saying “There is no such thing as bad publicity” was common. However, in the digital age, it is not quite the same dynamic. Under the current regulatory regime online footprints can last forever. Information published about you online can damage your personal reputation, destroy your business or hurt your livelihood. This is especially true for high-profile brands, businesses or celebrities. If you are in the public eye, chances are people will say negative things about you. Others reading these comments or ratings may take them at face value. ORM immediately reacts to these events to avoid further harm being done to your reputation.

Managing your online reputation is critical. When people are seeking you out online, if not mitigated, those negative pieces of content will continue to surface. However, combating them with specific measures can both control and reverse the damage. The end result is putting your name in a more positive light — responding to misrepresentation and keeping it there.

You have worked hard to earn your reputation. Why leave it up to strangers to decide how you are perceived?

 

What Goes Into Reputation Management?

As a part of the online reputation management in New York process, Lawlor Media Group will take immediate action to mitigate problematic stories or other types of internet content.

  • Keep round-the-clock tabs on what people say in stories, social media, forums and other online spaces
  • Addressing inaccuracies that surface
  • Offering a fast responses to address crisis situations, such as social media “fire-fighting”
  • Help address criticisms in a transparent fashion in statements or social media posts
  • Target high-quality press releases on reputable press outlets
  • Use organic and paid promotion in social media to communicate with the public
  • Provide proactive advice on how to respond to negative reviews

We can do all this and more. We firmly believe in taking control to shape and manage the conversation.

 

Contact Us Now for Expert Online Reputation Management in New York 

Lawlor Media Group actively works to protect our clients’ reputations. Our experienced online reputation management experts monitor the web 24/7/365.

Do not leave your online reputation in the hands of strangers posting on the internet. Take control by connecting with the experts. Contact Lawlor Media Group today for a consultation and learn what we can do to boost your brand reputation.

Comparing Public Relations Agencies in New York City? Read this First!

Are you comparing savvy PR agencies in NYC to see which one would be the best fit for your brand? If so, knowing some of the danger signs can help you avoid costly mistakes that could spell the difference between a successful business communication strategy and one that struggles to get traction with its target audience.

 

What is at Stake When Choosing PR Agencies in NYC?

The importance of choosing the right PR agency in NYC to meet your needs cannot be overstated. Botched PR campaigns can not only cost you in lost revenue, but also do irreparable harm to your brand if the agency offends potential clients or uses inappropriate messaging. An agency’s failure to properly promote your business can likewise have long-term consequences, especially if a competitor steps in to fill the gap. Poor branding will showcase your business in an unprofessional light and could cost you customers and lost revenue for years to come. Trying to rectify this by hiring another firm will also put you back in terms of lost time and critically lost communication opportunities.

If your PR firm does not have strong communication skills, it can be time-consuming to get in touch with them and work with them to map out the PR strategy to meet your goals. If the firm will not work well with your team, it could lower office morale and make it difficult for staff members to do their jobs properly.

 

Warning Signs of Bad PR Agencies in NYC

While some PR agencies in NYC are clearly better than others, or more suitable for your needs than others, it can be hard to detect the signs of a bad PR firm if you uncertain what to look for. Here are some tips that can help you select the right agency and avoid the wrong ones.

1) Promoting Unrealistic Results

Good PR agencies in NYC will aim to show you what works for you and what will not. They will show you what to expect from a public relations campaign and be able to explain the benefits you will receive from their services. However, no one can guarantee how much coverage you will receive during a set period of time, or how many social media likes or shares you’ll get, or how many people will come to your site by X date.

  • TIP: Avoid firms that make unprofessional promises, as they will likely leave you disappointed. Public Relations is not strictly marketing; rather, it is long-term reputation building and exposure to generate long-term results.

2) NYC PR Agencies with Lack of Enthusiasm

Good PR agencies in NYC will be enthusiastic about promoting your brand! They will see the potential in you, help you identify newsworthy ways in which you can promote it and then do the hard work of pushing your business or brand in the news, on social media and via other advertising methods.

  • TIP: Never hire a firm that expects you to promote yourself by coming up with newsworthy stories and events.

3) Poor Communication Skills

A good NYC PR agency should be readily available at virtually any time. Their team members should be honest, easy to communicate with, and they should work well with your own teams.

  • TIP: If you have to call repeatedly to make an initial appointment and/or are continually interrupted when discussing your business, walk away and find a firm that appreciates your business.

 

Partner with One of the Best PR Agencies in NYC: Lawlor Media Group

Lawlor Media Group is not just one of the many PR agencies in NYC. Our firm has been in business for more than twenty years and has a positive track record of providing stellar services to individuals and businesses from a range of industries.

We offer an extensive range of PR services, including:

  • Brand management
  • Buzz building
  • Media publicity
  • Online reputation management
  • Crisis management
  • Many other PR services

Our team is enthusiastic about meeting new clients, and we take the time to offer a personalized onboarding process to ensure we can not only meet your needs but even exceed your expectations. Get in touch with us to see for yourself why so many high-profile figures and companies trust Lawlor to build their business and personal brands.

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