What to Ask When Hiring a Brand Strategy Agency in New York

Finding a good brand strategy agency in New York can take time, but by working with experienced branding professionals, you’ll get the expertise you need to achieve your unique branding objectives.

Whether you’re launching a new brand, redeveloping an existing one or launching a PR campaign to gain more publicity, a skilled brand strategy agency in New York can help you develop the most effective strategies for your needs.

On the other hand, if you’re not careful about the agency you choose, you could run into countless headaches and the risk of hurting your brand.

If you’ve been searching online for “Brand Strategy Agency New York” and wondering how to choose the best partner, here are some key questions to ask as you evaluate your options.

READ: Tips When Looking For A Brand Strategy Agency


1) What kind of results have you produced for other brands? 

Always choose an experienced brand strategy agency in New York.

An easy way to narrow your options is to stick with agencies that have extensive experience developing brand strategies for clients in your industry.

Even more importantly, ask the prospective agency to provide specific examples of how they’ve achieved measurable results for those clients.

 

2) What types of strategies do you employ?

Not every brand strategy agency in New York offers the same services. Confirm what exactly they can do for you. 

When speaking with any brand strategy agency in New York, you need to be sure you’ll receive the specific service and attention that your brand deserves.

For example, can the agency help you launch a new brand? Or, maybe they only provide select PR services for existing brands? Do they work with businesses or personal brands, or both?

READ: Signs of a Great Brand Strategy Agency

3) What is your process for developing a brand strategy?

Look for an agency that will tailor their services to your unique needs and objectives.

Is it customized for each client, or is the same strategy deployed for all? What goes into the strategy? How is it developed?

The purpose of these questions is to gauge the level of thought, energy and commitment that will go into your account. You want to be sure you’re partnering with an agency that will truly strategize to identify and deploy the most effective tools and resources for achieving your unique goals.

 

4) What makes your agency unique?

To find the best brand strategy agency in New York, you need to identify each firm’s unique differentiators.

Many agencies will claim they’re the “best” – but what exactly makes it true? Ask the agency to define what separates them from other firms. This could be a wide variety of things, including:

  • Range of services offered
  • Experience and expertise of the staff
  • Track record of producing results
  • Unique approach to developing brand strategies
  • Reviews from current and previous clients
  • Attention to each client’s unique brand vision

If it’s unclear how the agency is different from others, then it’s probably a good idea to keep looking. 

Partner with an award-winning brand strategy agency in New York

Lawlor Media Group is an award-winning brand strategy agency in New York that has been developing effective brand strategies for businesses and high-profile figures for more than 20 years. Contact us today to learn more about how we can help your brand.

3 Things to Consider When Seeking Online Reputation Management in New York

If you’re searching online for “online reputation management New York,” then you’re probably facing negative attention online and you’re looking for an agency in the New York area that can help you resolve it.https://docs.google.com/document/d/1wkpwoBRJYe8wAmiL1dDSkInqbUfOkj65/edit?usp=sharing&ouid=104841319780010314392&rtpof=true&sd=true

The problem is, not all agencies offering online reputation management in New York can deliver the results you need. Too many agencies lack the expertise, skills and resources to effectively restore a damaged reputation online. And by partnering with the wrong firm, you could end up wasting thousands of dollars without any results to show for it.

READ: Online Reputation Management: What is it, and Why is it So Important?

To help you find an agency that is aligned with your needs and vision, here are some things to consider as you search for an agency.

 


1) Positive vs. Negative Online Presence 

Some agencies offering online reputation management New York fail to provide a 360-degree approach.

Fundamentally, there are two core ways to combat a negative online reputation:

  1. Remove the negative content (bad reviews, criticism, bad press, etc.)
  2. Promote and create positive content to displace the bad (good reviews, good publicity, etc.)

The problem is that some agencies focus solely on one of these two approaches – usually the creation of new content. But to achieve the best results, the agency needs to focus on both.

Granted, it can be difficult to “scrub” negative content online when it’s owned by third-party sites – but it’s possible in some cases. When comparing agencies that provide online reputation management in New York, ask each firm to provide details about their approach to make sure you’ll get the results you expect.

READ: Signals You Need An Online Reputation Management Service

2) The Challenges of Gaining New Publicity

Which type of agency should you choose when seeking Online reputation management in New York?

Getting good publicity to push out negative feedback online is an effective way to improve your online reputation. But this can be extremely challenging for your average agency.

This is why it pays to work with a PR agency, rather than a firm whose services are strictly in online reputation management in New York. An experienced PR firm like Lawlor Media Group will leverage existing connections with high-profile media outlets, ensuring that new publicity is received by a wide audience and—this is very important—ranked well in Google.

The Google ranking brings us to our next point.

3) SEO Takes Time (or Does It?)

Results are faster for agencies that do it right.

When you’re trying to displace negative attention in Google results, one way to do it is to push out new online content with the hope that it will rank above the bad stuff, thus burying it deep in search results.

But that’s easier said than done.

Content published by a high-profile media outlet will typically rank well in Google immediately, whereas unknown publishers could take months or years to improve the placement of their content in search results. Again, this is why it’s ideal to work with a PR firm that not only offers online reputation management in New York, but also has vast experience in public relations.  

Partner with a Leading Firm for Online Reputation Management in New York

Lawlor Media Group is an experienced PR firm specializing in online reputation management, media coverage, brand development and more. Contact us today to see how our experts can help you take control of your online reputation.

Last Minute Guide for Thanksgiving 2021

This year, festive alternatives to a traditionally prepared Thanksgiving feast at the family table include New York’s hottest dining destinations. Instead of celebrating the holiday and harvest domestically, venture outside the home for unique happenings in lively spaces, exclusive gatherings in chic private rooms and be surrounded by your friends and family. Here are the gourmet dining establishments that have set their tables to welcome your family and friends for Thanksgiving! Read more

4 Signals You Need An Online Reputation Management Service in New York

Online Reputation Management Service to fight egative reviews

Today, more than half of the world’s population is connected to the internet, with a whopping 313 million active internet users in the United States alone. Given that fact, it is easy to see that online reputation management is a must if you want to be successful selling goods and/or services, or promoting your personal brand. That is why many individuals and businesses turn to professional online reputation management in New York to meet their online branding, promotional and PR needs.

How do you know when it is time to obtain these services? The following are some telltale signs and scenarios in which online reputation management in New York could help you.

Signs You Need Online Reputation Management in New York

Receiving a disproportionate amount of Negative Online Reviews

All businesses get negative reviews. Some customers are simply impossible to please while others may not clearly understand what you are offering. In other instances, an honest mistake can make customers irate enough to vent online. However, a NY company that has a low average review rating due to too many negative reviews will want to obtain professional online reputation management in New York services as quickly as possible.

Why It Matters: Online Reputation Management in New York

Over 80% of customers in the United States alone read online reviews before purchasing an item, so a bad overall online review rating could cost you (or your company) tens or even hundreds of thousands of dollars every single year.

 

All-Negative Search Engine Optimization (SEO) Results

What do people see when they do an internet search for your name? If you are not sure, check your online standing on Google, Bing and Yahoo. Look up your name or business name on social media sites to see what people are saying about you on platforms such as Facebook, Twitter and YouTube. If there is a lot of negative information on the first page of search results, you may need a professional online reputation management service in New York. A good company will help you improve your SEO standing by drawing on positive content about your activities that will counter negative content floating around online.

Negative News Coverage

Have one or more news outlets plastered a mistake all over the front-page news? Is an old social media post that was acceptable in times past but anathema now coming back to haunt? Has your business experienced a cyberattack, been sued or found a major flaw in a product? Problem situations are hard enough to deal with on their own without the glare of the public spotlight. Online reputation management in New York can help you develop the right response to any crisis situation and even leverage the negative publicity to create an awareness of your brand and what it offers.

Lackluster Online Performance

Perhaps you are not experiencing a business or branding crisis, but business is slow, and a search for your name online does not even show your official website on the first page of results. Online reputation management in New York is not just about handling problem situations and turning them to your advantage. It is also about providing brand management services and other services to create an awareness of who you are and what you do. Such services include logo creation, creating positive online content, social media management and more.

Contact Us for Premier Online Reputation Management in New York

Lawlor Media Group is a boutique agency offering a plethora of online reputation management in New York to individuals and businesses alike. Our PR agency has been in operation for more than twenty years and provides effective crisis management service along with branding and online reputation management and monitoring services to showcase your brand name in the best possible light at all times. Get in touch with us at your convenience to learn more about our services or to schedule an appointment with our team of PR experts.

Renaissance Properties Rents Soho Lofts to Post-Pandemic Businesses Seeking innovation, Quality and Value

62 West 45th Street | Photo credit: Renaissance Properties

In 2019, the father-son team of Kenneth and Bradley Fishel purchased the 12-story early 20th-century building located at 62 West 45th Street, which was almost entirely rented. Then the pandemic hit. Tenants started dropping like flies and the team realized that their newest acquisition was in trouble. So, the family sprang into action with a plan to re-tenant the building.

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Creating The Model for a Life of Fitness

Nikki Walters instructs during GoFit Roller Rehabilitation + Sound Bath at the Meditation Tent during the second day of The Wellness Experience by Kroger at The Banks in Cincinnati, Ohio. (Photo by Duane Prokop/Getty Images for The Wellness Experience by Kroger)

Fitness model, sponsored athlete, and lifestyle coach Nikki Walter-Nemickas has a strong passion for health and wellness. Walter-Nemickas is a motivational speaker who travels the country with her daughter, Addison, to help change people’s lives through workshops, online education efforts, and their company, F…It Companies LLC. (Family, faith, fitness, food, friends and fun; all of the F’s rolled into one).

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Why Hire One of the Best PR Agencies in NYC?

Choosing from among the best PR agencies in NYC is not only about which company can help develop and send the right message to strengthen your brand’s reputation. For businesses, the right agency is also an important part in helping building revenue for stakeholders through effective communications. A public relations service provider should bring a return on your investment as a change-maker and a game-changer in the communications sphere.

Here are some concrete reasons to hire Lawlor Media Group – one of the leading PR agencies in NYC which offeris a full-range of reputation management and media relations services.

Why is Lawlor Ranked Among the Leading PR Agencies in NYC?

1) Our PR industry experience

Lawlor Media Group has been Operating in New York City for over twenty years. As a preeminent, boutique public relations agency, we specialize in developing strong relationships with our clients that result in understanding their requirements and giving attention to their communications needs.

In our experience, there is no “single roadmap fits all” to brand improvement or crisis management. In handling each client with a personalized service, we have unlocked and increased the brand potential for many businesses, charities and individuals.

Lawlor Media Group has a portfolio of successful PR clients that span industries, including high-profile individuals and professionals, for-profit corporations, service organizations, the literary, film and artistic communities, restaurant and entertainment venues, in addition to many charitable foundations.

2) Our comprehensive PR services Portfolio

The vision of Norah Lawlor, Principle and Founder of The Lawlor Media Group, remains the same today as it was in the beginning. That is to offer the full spectrum of public relations services that will expand the visibility and reputation of our clients across multiple platforms.

It does not matter whether your profession is customer- or business-facing. We work to expand your brand through strategic print, online and social media PR campaigns as appropriate, buzz building and brand engagement, along with improving relationships between corporate and investors.

Lawlor Media Group’s track record speaks for itself, as will our list of past and present clients and notable public relations industry awards.

3) Unlike other NYC PR Agencies, we are Strategic

Many PR agencies in NYC can offer you some form of media coverage however, Lawlor Media Group offers high-profile media coverage that strategically targets the geographic location and demographic make-up of your brand’s consumer persona. If the right position for your company or professional image is a national spotlight, then we can implement a PR campaign in partnership with some of the most prominent media organizations in the world.

What does high-profile media coverage look like? Well, Lawlor Media Group has garnered media coverage for Clients from outlets including The Huffington Post, The New York Times, USA Today, Wall Street Journal and other leading media to maximize coverage in the industry.

4) Local PR Solutions for a Global Economy

While we are among the top-tier PR agencies in NYC, we operate with a global perspective. Good news and bad news can travel around the world in a matter of seconds. Lawlor Media Group takes advantage of every opportunity to leverage cross-cultural PR solutions to the benefit of our clients.

When establishing your brand in another country, Lawlor Media Group can offer access to international outreach channels that will strengthen your local community relations. Our entire goal is to promote your brand’s values, increase your online presence and enhance your public-facing reputation with a PR strategy that works for you.

 

Contact us today to partner with one of the best PR Agencies in NYC

To learn more about the Lawlor Media Group, one of the leading PR agencies in NYC, call for a free PR consultation with one of our highly-skilled public relations experts.

5 Tips When Looking For A Brand Strategy Agency in New York

If you are a highly visible individual or you run a prominent business, you already know how valuable your brand image is to your success. Also, If you are like most high-profile people, you probably struggle with maintaining that identity. It is a huge job and too much for any one person to handle on a day-to-day basis. A brand strategy agency in New York that offers you a team of experts can help make the job seem effortless.

Brand Strategy

Here are five things to look for when partnering with a NY brand strategy firm.

Always partner with a brand strategy agency in New York that …

1. Understands brand development

The best brand strategy agencies in New York understand maintaining a brand reputation goes beyond putting out fires and performing crisis management. They focus on all components of your brand, including strategy, identity, messaging, positioning, voice and design. Proactive reputation management is another essential component you need in an agency, but good branding goes beyond and thinks about the long-term, not just the present and immediate future.

2. Focuses on being a client-centric agency

When selecting a brand strategy agency in New York, finding a client-centric partner is key. You want a firm that is capable of successfully managing several clients but still has the time, manpower and ability to give you the individualized attention you deserve. A good agency carefully listens to understand your concerns, thoroughly understands your goals and then applies their expertise to execute your vision – not a generic approach they use on all of their clients. People and businesses are not cookie-cutter entities, and their brand representation should not be either. That being said, you want an agency that will also offer an objective perspective to help position your brand in the strongest way possible.

3. Possesses the ability to build a strong online presence

New York is a highly populated place with a lot of competition. If you want to truly stand out, you need a strong online presence. That means finding a brand strategy agency in New York that can successfully build an appealing online presence, maintain consistent publishing and skillfully integrate messaging into your website, blog posts, social media and other online spaces.

4. Provides access to high-profile media

Without high-profile media, it is difficult to get your brand positioned effectively. A brand strategy agency in New York that has a strong media network can competently help get your brand positioned in all the right places. Look for a firm that has both local and national connections to bring your brand name to the forefront in all the markets you want to achieve visibility.

5. Demonstrates proven expertise

When it comes to your brand, you do not want amateur representation from your brand strategy agency in New York. You want a firm that has worked on dozens, or even hundreds, of brands. Ideally, you want a firm that specializes in multiple industries, because it offers fresh perspectives when coming up with strategies designed to give you differentiation. This vast array of branding experiences gives them the ability to present your brand in the best light possible.

Contact Lawlor Media Group – a leading brand strategy agency in New York

Looking for a top brand strategy agency in New York? Lawlor Media Group has more than 20 years of experience in marketing and branding. Our full-service brand strategy firm has mastered the craft, and we know how to deliver both the market presence and the level of visibility you need.

Ready to take your brand to the next level? Contact us today for a consultation. We’re happy to discuss our experience, strategies and ideas to help you establish, achieve and maintain your marketing and branding goals.

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