Online Reputation Management in New York: What is it, and Why is it So Important?

Online reputation management in New York is essential for any business or individual who wants to manage some measure of control over what is being said about them online on the internet.

Today, when people seek out information about businesses, professionals, individuals or celebrities, they often turn straight to the web. What they find about them is not always presented in the best light. High-profile individuals, organizations and corporations should take their online reputation seriously because, as the expression goes “first impressions matter” and they are particularly vulnerable to negative content distributed about them in stories, reviews, social media and on other online platforms. If you are finding that your good reputation is being misrepresented, obtaining online reputation management services in New York can help.

 

What is Online Reputation Management?

People, organizations and companies in the public spotlight typically are subjected to high amounts of internet chatter, which is difficult, if not impossible, to track. The result can be negative stories and comments quickly snowballing and showing up more prominently in Google search results, significantly sullying their reputation.

Online reputation management (ORM) is a service that individuals often seek turn to with the aim of helping boost their reputation if it has been tarnished by strangers (or media outlets) posting negative information on the web. Some individuals opt to go down the DIY route to correct the damage, but high-profile individuals often do not prefer this method because as it is painstakingly slow. As a solution, they pursue professional online reputation management in New York to get the job done.

Lawlor Media Group is committed to helping people, organizations, corporations and brands respond to misrepresentation and negative print, online and social coverage.

 

Why is Online Reputation Management in New York Important?

Once upon a time, the saying “There is no such thing as bad publicity” was common. However, in the digital age, it is not quite the same dynamic. Under the current regulatory regime online footprints can last forever. Information published about you online can damage your personal reputation, destroy your business or hurt your livelihood. This is especially true for high-profile brands, businesses or celebrities. If you are in the public eye, chances are people will say negative things about you. Others reading these comments or ratings may take them at face value. ORM immediately reacts to these events to avoid further harm being done to your reputation.

Managing your online reputation is critical. When people are seeking you out online, if not mitigated, those negative pieces of content will continue to surface. However, combating them with specific measures can both control and reverse the damage. The end result is putting your name in a more positive light — responding to misrepresentation and keeping it there.

You have worked hard to earn your reputation. Why leave it up to strangers to decide how you are perceived?

 

What Goes Into Reputation Management?

As a part of the online reputation management in New York process, Lawlor Media Group will take immediate action to mitigate problematic stories or other types of internet content.

  • Keep round-the-clock tabs on what people say in stories, social media, forums and other online spaces
  • Addressing inaccuracies that surface
  • Offering a fast responses to address crisis situations, such as social media “fire-fighting”
  • Help address criticisms in a transparent fashion in statements or social media posts
  • Target high-quality press releases on reputable press outlets
  • Use organic and paid promotion in social media to communicate with the public
  • Provide proactive advice on how to respond to negative reviews

We can do all this and more. We firmly believe in taking control to shape and manage the conversation.

 

Contact Us Now for Expert Online Reputation Management in New York 

Lawlor Media Group actively works to protect our clients’ reputations. Our experienced online reputation management experts monitor the web 24/7/365.

Do not leave your online reputation in the hands of strangers posting on the internet. Take control by connecting with the experts. Contact Lawlor Media Group today for a consultation and learn what we can do to boost your brand reputation.

Comparing Public Relations Agencies in New York City? Read this First!

Are you comparing savvy PR agencies in NYC to see which one would be the best fit for your brand? If so, knowing some of the danger signs can help you avoid costly mistakes that could spell the difference between a successful business communication strategy and one that struggles to get traction with its target audience.

 

What is at Stake When Choosing PR Agencies in NYC?

The importance of choosing the right PR agency in NYC to meet your needs cannot be overstated. Botched PR campaigns can not only cost you in lost revenue, but also do irreparable harm to your brand if the agency offends potential clients or uses inappropriate messaging. An agency’s failure to properly promote your business can likewise have long-term consequences, especially if a competitor steps in to fill the gap. Poor branding will showcase your business in an unprofessional light and could cost you customers and lost revenue for years to come. Trying to rectify this by hiring another firm will also put you back in terms of lost time and critically lost communication opportunities.

If your PR firm does not have strong communication skills, it can be time-consuming to get in touch with them and work with them to map out the PR strategy to meet your goals. If the firm will not work well with your team, it could lower office morale and make it difficult for staff members to do their jobs properly.

 

Warning Signs of Bad PR Agencies in NYC

While some PR agencies in NYC are clearly better than others, or more suitable for your needs than others, it can be hard to detect the signs of a bad PR firm if you uncertain what to look for. Here are some tips that can help you select the right agency and avoid the wrong ones.

1) Promoting Unrealistic Results

Good PR agencies in NYC will aim to show you what works for you and what will not. They will show you what to expect from a public relations campaign and be able to explain the benefits you will receive from their services. However, no one can guarantee how much coverage you will receive during a set period of time, or how many social media likes or shares you’ll get, or how many people will come to your site by X date.

  • TIP: Avoid firms that make unprofessional promises, as they will likely leave you disappointed. Public Relations is not strictly marketing; rather, it is long-term reputation building and exposure to generate long-term results.

2) NYC PR Agencies with Lack of Enthusiasm

Good PR agencies in NYC will be enthusiastic about promoting your brand! They will see the potential in you, help you identify newsworthy ways in which you can promote it and then do the hard work of pushing your business or brand in the news, on social media and via other advertising methods.

  • TIP: Never hire a firm that expects you to promote yourself by coming up with newsworthy stories and events.

3) Poor Communication Skills

A good NYC PR agency should be readily available at virtually any time. Their team members should be honest, easy to communicate with, and they should work well with your own teams.

  • TIP: If you have to call repeatedly to make an initial appointment and/or are continually interrupted when discussing your business, walk away and find a firm that appreciates your business.

 

Partner with One of the Best PR Agencies in NYC: Lawlor Media Group

Lawlor Media Group is not just one of the many PR agencies in NYC. Our firm has been in business for more than twenty years and has a positive track record of providing stellar services to individuals and businesses from a range of industries.

We offer an extensive range of PR services, including:

  • Brand management
  • Buzz building
  • Media publicity
  • Online reputation management
  • Crisis management
  • Many other PR services

Our team is enthusiastic about meeting new clients, and we take the time to offer a personalized onboarding process to ensure we can not only meet your needs but even exceed your expectations. Get in touch with us to see for yourself why so many high-profile figures and companies trust Lawlor to build their business and personal brands.

How to Find the Best Crisis Management Public Relations Agency in New York

When Required, effective crisis management is essential for any high-profile individual or organization. However it can be difficult to know where to find fast, responsive crisis management in New York City, especially if you are facing an unexpected and/or time critical disaster for the first time.

Even companies with great PR, a stellar reputation amongst their community and best in class products, services and customer service are not immune to a crisis. Problems could include an employee error, cyberattack, poorly-timed advertisement, defective product or even a tweet from years past that is no longer considered appropriate.

While situations and circumstances differ, what occurs will likely follow the same pattern it has for years. The problem will go viral, your brand equity will be under severe pressure, customers and news outlets will look to assign blame and you will need to develop a plan tom handle the aftermath while working to regain trust of consumers and partners.

Ideally, you will want to have crisis management in New York on hand well in advance of a crisis. New York City is home to some 40% of the World’s media outlets. Expert help can enable you to avoid common yet deadly PR pitfalls while dealing with potentially incendiary incidents in the best possible manner. Even so, it is never too late to retain a good NYC crisis management firm to help you deal with a challenging situation.

The following are some simple tips to help you find the best crisis management in New York for your needs.

 

Experience with Crisis Management in New York

What works well for one industry will not necessarily work well for another. When vetting agencies that offer crisis management in New York, make sure the ones you are considering have experience with other firms in your industry – especially in the NYC market. Such firms will know how to appeal to your audience, connect with them through the right outlets and create the right type of messaging to get you over the hump.

 

Crisis Management Track Record

When it comes to crisis management in New York, results are everything.

A good PR firm should have a winning track record. Ask the firm to supply a list of clients it has worked with in the past, or that it continues to work with, and then, time permitting, ask these companies about their experience with the firm. Research online reviews and other third-party rating sites to see how the firm has performed in the past. Of course, not every former client will be happy with the firm’s services; however, companies that offer expert crisis management in New York services should have a high average review rating.

 

Ease of Communication

Spend time talking with employees from the crisis management firm that would be tasked with handling the fallout in the event of a crisis.

  • Do you feel at ease communicating with them?
  • Do they listen to your questions and concerns, or are they too busy pushing their own agenda to hear what you have to say?
  • Can you reach someone from the firm at any time of the day or night?

It is critical to choose a firm that you feel comfortable communicating and working with, as such a firm will not only help you get through a crisis but also offer invaluable expert advice that will enable your company to avoid similar problems in the future. Some of their advice will potentially jar with your own views and having a good interpersonal relationship from the start will help overcome these challenges.

 

Services Provided

What will this New York crisis management firm actually do for you? Does it have contacts in news organizations? Will it monitor your company’s online reputation? Does it offer services such as crisis management training and crisis management drills to help your company lower the odds of facing problems?

Take some time to consider what you need from a firm that specializes in crisis management in New York. Then use this list to find an agency that offers the services that are most important to you.

 

Strategic Crisis Management in New York

If you do not have crisis management public relations services arranged, do not prevaricate. Lawlor Media Group has more than twenty years of experience offering top-tier crisis management services to a wide range of individuals and businesses in the Big Apple and beyond. Our team has a winning track record and offers a range of PR services to help you showcase your business in the best possible light, both during a crisis and afterward. Get in touch with us at your convenience to learn more about our services or to start work with some of NYC’s best PR and crisis management experts to address your needs.

Jean Shafiroff’s Luncheon in Honor of American Humane

 Jean Shafiroff, Robin Ganzert ©Annie Watt

Jean Shafiroff, Robin Ganzert ©Annie Watt

Jean ShafiroffAmerican Humane Board Member and National Spokesperson and Ambassador for the American Humane’s Feed the Hungry Covid-19 Program, and Christine Schott Ledes, hosted a luncheon in honor of American Humane at Swifty’s Palm Beach, located at The Colony Hotel in Palm Beach, Florida.  Robin Ganzert, the CEO and President of the American Humane, was in attendance to greet guests. Jean Shafiroff and Robin Ganzert both spoke about the life changing work of the Feed the Hungry Covid-19 Program.  Founded in 1877, American Humane is committed to ensuring the safety, welfare and well-being of animals. Their leadership programs are first to serve in promoting and nurturing the bonds between animals and humans. Read more

Artist Gabriela Gil Celebrates Her First New York Solo Art Exhibition “Time and Space”

Gabriela Gil ©Neil Tandy

Gabriela Gil ©Neil Tandy

Painter, sculptor, and former dancer Gabriela Gil closed out her first New York solo exhibition, “Time and Space”, with cocktails and hors d’oeuvres. The private event was held at a gallery on 484 Broome Street, next to MarieBelle New York. Guests had a chance to view Gil’s collection one last time while enjoying chocolate treats from MarieBelle New York. The Honduras-born, NYC-based artist’s exhibition was extended through January 31st, 2021 to present an introduction of some of the favorite paintings from the Siamese series, the body of work Gabriela Gil made while living in San Francisco. The exhibition encompasses works from the past 3-5 years. Read more

Last Minute Valentine’s Day Gift Guide

valentines-hearts-love-gift-ss-1920

This season, put the flowers aside and give your sweetheart a romantic holiday to remember with these unique Valentine’s Day gifts. Thinking of Valentine’s Day gift ideas that are both unique and romantic can even put a strain on your relationship. A lot of that pressure is getting the right gift, finding something that will get noticed and show you pay attention, and giving your loved ones a gift that shows you care. Whether you have been together 10 years or 10 months, these exclusive finds are everything your Valentine’s will adore. Read more

Thomas J. Henry Representing Clients Injured by “Exploding” Headrests Equipped in Dodge, Jeep, Chrysler, and Mercedes-Benz Vehicles

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More than 70 Injuries Linked to “Exploding” Headrests, Including Serious Head Injuries, Loss of Consciousness, and Concussions

Texas’ largest personal injury law firm, Thomas J. Henry Law, PLLC, whose record-breaking personal injury verdicts and recoveries have been featured in Fortune, Forbes, and Newsweek magazines, is now representing clients injured by exploding headrests equipped in certain Dodge, Jeep, Chrysler, and Mercedes-Benz vehicles. Read more

Sweet Gifts to Melt Your Valentine’s Heart from MarieBelle New York

MarieBelle VD Cover

In New York’s District is the world-renowned, luxurious bean-to-bar chocolate company, MarieBelle Chocolates. This Valentine’s Day the flagship retail location at 484 Broome Street offers patrons a sumptuous shopping experience for the eyes and appetite with lavish window displays which aim to warm the heart. The perfect gift, MarieBelle Chocolates are artfully wrapped in luxury boxes with colorful ribbons. Relish in the sweetest gift for Valentine’s Day or any occasion, available in-store or delivered same day anywhere in the Manhattan area. Read more

Art Bodega Magazine Celebrates Style Issue At The Private Residence of Allen Hirsch with Cover Stars Anthony Hayes and Kyle Wool

Allen Hirsch, Rebeca Herrero, Norah Lawlor, Jeffrey Bradford ©Heather Olker Photography

Allen Hirsch, Rebeca Herrero, Norah Lawlor, Jeffrey Bradford ©Heather Olker Photography

Art Bodega Magazine hosted the cover party celebrating the New York edition of their Style Issue with philanthropists and cover stars Kyle Wool and Anthony Hayes at the private Soho residence of Allen Hirsch, owner of Handl, the cutest accessory for your cell phone. Read more

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