November 26, 2021 Norah Lawlor

What to Ask When Hiring a Brand Strategy Agency in New York

Finding a good brand strategy agency in New York can take time, but by working with experienced branding professionals, you’ll get the expertise you need to achieve your unique branding objectives.

Whether you’re launching a new brand, redeveloping an existing one or launching a PR campaign to gain more publicity, a skilled brand strategy agency in New York can help you develop the most effective strategies for your needs.

On the other hand, if you’re not careful about the agency you choose, you could run into countless headaches and the risk of hurting your brand.

If you’ve been searching online for “Brand Strategy Agency New York” and wondering how to choose the best partner, here are some key questions to ask as you evaluate your options.

READ: Tips When Looking For A Brand Strategy Agency

1) What kind of results have you produced for other brands? 

Always choose an experienced brand strategy agency in New York.

An easy way to narrow your options is to stick with agencies that have extensive experience developing brand strategies for clients in your industry.

Even more importantly, ask the prospective agency to provide specific examples of how they’ve achieved measurable results for those clients.


2) What types of strategies do you employ?

Not every brand strategy agency in New York offers the same services. Confirm what exactly they can do for you. 

When speaking with any brand strategy agency in New York, you need to be sure you’ll receive the specific service and attention that your brand deserves.

For example, can the agency help you launch a new brand? Or, maybe they only provide select PR services for existing brands? Do they work with businesses or personal brands, or both?

READ: Signs of a Great Brand Strategy Agency

3) What is your process for developing a brand strategy?

Look for an agency that will tailor their services to your unique needs and objectives.

Is it customized for each client, or is the same strategy deployed for all? What goes into the strategy? How is it developed?

The purpose of these questions is to gauge the level of thought, energy and commitment that will go into your account. You want to be sure you’re partnering with an agency that will truly strategize to identify and deploy the most effective tools and resources for achieving your unique goals.


4) What makes your agency unique?

To find the best brand strategy agency in New York, you need to identify each firm’s unique differentiators.

Many agencies will claim they’re the “best” – but what exactly makes it true? Ask the agency to define what separates them from other firms. This could be a wide variety of things, including:

  • Range of services offered
  • Experience and expertise of the staff
  • Track record of producing results
  • Unique approach to developing brand strategies
  • Reviews from current and previous clients
  • Attention to each client’s unique brand vision

If it’s unclear how the agency is different from others, then it’s probably a good idea to keep looking. 

Partner with an award-winning brand strategy agency in New York

Lawlor Media Group is an award-winning brand strategy agency in New York that has been developing effective brand strategies for businesses and high-profile figures for more than 20 years. Contact us today to learn more about how we can help your brand.



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