When the situation demands, Many companies depend upon good crisis management in New York to handle bad press, negative reviews, a major scandal concerning top management or any other emergency situation that risks shedding a poor light on the company, brand or its employees. Bad press does n’t just affect for-profit businesses. It can also ruin the reputation of philanthropic organizations, members-only societies and other groups or individuals that are in the public eye.
Consider the following circumstances where a skilled Public Relations agency like Lawlor Media Group, which specializes in crisis management in New York, can prepare you and your associates for adverse developments that may lie ahead, develop a strategy to reduce future impact and improve the current public view surrounding a negative situation which could damage your brand.
6 Situations That Demand Crisis Management in New York, including:
1) A company or celebrity has received bad press
Corporate size or personal fame will not overcome bad press. Actually, the bigger the giant, the faster bad news will spread. Celebrated brands like Uber and Chipotle, along with figures like Paula Deen and Mel Gibson were reputationally harned by bad publicity.
Each of these negative media reports were overcome by excellent crisis management professionals that knew how to get ahead of the news cycle and how to reposition the brand narrative for individuals and corporations.
2) Managing damage control after a misconstrued tweet or social post goes viral
It is advised repeatedly that companies, organizations, celebrities and professionals allow a social media professional to either run or monitor all social media posts. It can only take one case of bad judgment and one click of a “post” button to unleash a firestorm of controversy.
If you have a large social media following or depend on social media as an important branch of your corporate marketing, make sure you have an oversight program in place to prevent an ill-advised opinion, a negative photo or any offensive language from tearing down what may have taken years to build.
3) Faulty products or bad service reviews
Bad product design or bad customer service – either one can harm company growth and turn loyal customers into fierce naysayers. The internet allows everyone to be a stern judge or heartless critic, even when the product failure was unforeseeable or the bad actions were from a single employee out of hundreds.
The best agencies providing crisis management in New York know how important online reviews are in today’s fast-paced economy. The earlier you respond to negative product reviews or bad service reports – and how you respond – with honesty and concern for your clientele – the better your business outcomes will be.
4) Negative information from the past surfacing
Once again, it is access to the internet that will not allow past negative deeds to lie buried. Statements made years ago by celebrities – which could have been enteriely harmless at the context of the time – can come back to haunt them, even when they are presently experiencing a stellar reputation.
No matter what the backstory, Crisis management can focus on both developing an alternative narrative which can help push back the negative angle into the deeper recesses of the internet by a good reputation management company.
5) Major security breach that could have been avoided
A data breach can cause major losses in money, clients, prestige and market share for corporations. However, also consider the cyberattacks on the personal computers or personal accounts of the rich and famous. No one is safe from online intrusion or attacks. But, when it comes to corporations, the public expects a certain level of website security and information privacy – or else huge lawsuits and permanent financial damage can be imminent.
Preventing and correcting a security breach is the work of IT experts. Addressing, correcting and preventing further damage to corporate reputation is the work of crisis management in New York.
6) Business PR campaign has badly misfired and needs crisis management in New York
A marketing fail can cost millions in future revenue, and when a celebrity’s public relations campaign goes tone-deaf, it can be a disaster of epic proportions. Even public apologies can backfire, to the dismay of PR clients. When a brand or its representatives do not know or understand their target audience – or understand the present cultural climate – PR campaigns can go awry.
Need help? Contact Lawlor Media Group for Crisis Management in New York and Beyond
If you’re facing a crisis and need to salvage your brand’s image, contact Lawlor Media Group for expert crisis management in New York today.