If you are a highly visible individual or you run a prominent business, you already know how valuable your brand image is to your success. Also, If you are like most high-profile people, you probably struggle with maintaining that identity. It is a huge job and too much for any one person to handle on a day-to-day basis. A brand strategy agency in New York that offers you a team of experts can help make the job seem effortless.
Here are five things to look for when partnering with a NY brand strategy firm.
Always partner with a brand strategy agency in New York that …
1. Understands brand development
The best brand strategy agencies in New York understand maintaining a brand reputation goes beyond putting out fires and performing crisis management. They focus on all components of your brand, including strategy, identity, messaging, positioning, voice and design. Proactive reputation management is another essential component you need in an agency, but good branding goes beyond and thinks about the long-term, not just the present and immediate future.
2. Focuses on being a client-centric agency
When selecting a brand strategy agency in New York, finding a client-centric partner is key. You want a firm that is capable of successfully managing several clients but still has the time, manpower and ability to give you the individualized attention you deserve. A good agency carefully listens to understand your concerns, thoroughly understands your goals and then applies their expertise to execute your vision – not a generic approach they use on all of their clients. People and businesses are not cookie-cutter entities, and their brand representation should not be either. That being said, you want an agency that will also offer an objective perspective to help position your brand in the strongest way possible.
3. Possesses the ability to build a strong online presence
New York is a highly populated place with a lot of competition. If you want to truly stand out, you need a strong online presence. That means finding a brand strategy agency in New York that can successfully build an appealing online presence, maintain consistent publishing and skillfully integrate messaging into your website, blog posts, social media and other online spaces.
4. Provides access to high-profile media
Without high-profile media, it is difficult to get your brand positioned effectively. A brand strategy agency in New York that has a strong media network can competently help get your brand positioned in all the right places. Look for a firm that has both local and national connections to bring your brand name to the forefront in all the markets you want to achieve visibility.
5. Demonstrates proven expertise
When it comes to your brand, you do not want amateur representation from your brand strategy agency in New York. You want a firm that has worked on dozens, or even hundreds, of brands. Ideally, you want a firm that specializes in multiple industries, because it offers fresh perspectives when coming up with strategies designed to give you differentiation. This vast array of branding experiences gives them the ability to present your brand in the best light possible.
Contact Lawlor Media Group – a leading brand strategy agency in New York
Looking for a top brand strategy agency in New York? Lawlor Media Group has more than 20 years of experience in marketing and branding. Our full-service brand strategy firm has mastered the craft, and we know how to deliver both the market presence and the level of visibility you need.
Ready to take your brand to the next level? Contact us today for a consultation. We’re happy to discuss our experience, strategies and ideas to help you establish, achieve and maintain your marketing and branding goals.