If you’re a growing or established business or a prominent figure, it can take a lot of work to build your brand identity, gain exposure and keep you top of mind with your audience. Let’s face it – you can’t do it alone. It takes strategy and consistent development to keep you front and center while being in the best place to make it happen: New York.
Partnering with a solid brand strategy agency in New York enhances a “right now” strategic approach like no other. They know and understand the industry, have access to places, the right people, and can get things done a lot faster, because New York is the hub where things unfold. Here are 8 signs of a great brand strategy in New York:
What to look for in a brand strategy agency in New York
1) Actual strategic planning
A great brand strategy agency in New York can develop a strategy with the resources around them to get you noticed. In essence, they do their homework. It makes the job a lot easier when they are local and can work your plan in real-time.
2) A brand strategy agency in New York that understands brand development
A great brand strategy agency focuses on all the components of your brand: strategy, identity, messaging, positioning, voice and design. Your brand initiatives are a priority.
3) Access to high-profile media
Who’s going to know you exist if you don’t have media coverage? A brand strategy agency in New York taps into their network of high-profile connections to get you coverage on all the major outlets in the city.
4) Reputation management
A brand strategy agency in New York understands the power of being responsive and is continuously building your reputation. They are concerned about the long game, not just the right now.
5) Marketing services
Your brand won’t move without effective marketing. A great brand strategy agency in New York specializes in every area of PR and marketing, including digital content and social media.
6) Online presence
Creating a strong online presence is key and no one understands that better than a successful brand strategy agency in New York. Their team should understand how to effectively develop an online and social media strategy that includes an amazing website that converts, infuses SEO in every activity, creates a presence on the platforms where your audience resides, produces the right content and media, provides insight on influencer marketing and knows where and when to use paid advertising.
7) Event management
The team understands how to plan an event from start to finish, solidifying the venue, speakers, media, sponsors and other necessities.
8) Crisis management
A great brand strategy agency in New York understands and knows how to navigate a crisis, getting in front of it instead of reacting afterward.
Partner with a leading brand strategy in New York
Lawlor Media Group is a full-service brand strategy agency in New York with the expertise and relationships you need to solidify your brand’s position and reputation. For over 20 years, we’ve mastered the market and know how to deliver.
Are you ready to take your brand to the next level? Contact us for a consultation.