Are you comparing savvy PR agencies in NYC to see which one would be the best fit for your brand? If so, knowing some of the danger signs can help you avoid costly mistakes that could spell the difference between a successful business communication strategy and one that struggles to get traction with its target audience.
What is at Stake When Choosing PR Agencies in NYC?
The importance of choosing the right PR agency in NYC to meet your needs cannot be overstated. Botched PR campaigns can not only cost you in lost revenue, but also do irreparable harm to your brand if the agency offends potential clients or uses inappropriate messaging. An agency’s failure to properly promote your business can likewise have long-term consequences, especially if a competitor steps in to fill the gap. Poor branding will showcase your business in an unprofessional light and could cost you customers and lost revenue for years to come. Trying to rectify this by hiring another firm will also put you back in terms of lost time and critically lost communication opportunities.
If your PR firm does not have strong communication skills, it can be time-consuming to get in touch with them and work with them to map out the PR strategy to meet your goals. If the firm will not work well with your team, it could lower office morale and make it difficult for staff members to do their jobs properly.
Warning Signs of Bad PR Agencies in NYC
While some PR agencies in NYC are clearly better than others, or more suitable for your needs than others, it can be hard to detect the signs of a bad PR firm if you uncertain what to look for. Here are some tips that can help you select the right agency and avoid the wrong ones.
1) Promoting Unrealistic Results
Good PR agencies in NYC will aim to show you what works for you and what will not. They will show you what to expect from a public relations campaign and be able to explain the benefits you will receive from their services. However, no one can guarantee how much coverage you will receive during a set period of time, or how many social media likes or shares you’ll get, or how many people will come to your site by X date.
- TIP: Avoid firms that make unprofessional promises, as they will likely leave you disappointed. Public Relations is not strictly marketing; rather, it is long-term reputation building and exposure to generate long-term results.
2) NYC PR Agencies with Lack of Enthusiasm
Good PR agencies in NYC will be enthusiastic about promoting your brand! They will see the potential in you, help you identify newsworthy ways in which you can promote it and then do the hard work of pushing your business or brand in the news, on social media and via other advertising methods.
- TIP: Never hire a firm that expects you to promote yourself by coming up with newsworthy stories and events.
3) Poor Communication Skills
A good NYC PR agency should be readily available at virtually any time. Their team members should be honest, easy to communicate with, and they should work well with your own teams.
- TIP: If you have to call repeatedly to make an initial appointment and/or are continually interrupted when discussing your business, walk away and find a firm that appreciates your business.
Partner with One of the Best PR Agencies in NYC: Lawlor Media Group
Lawlor Media Group is not just one of the many PR agencies in NYC. Our firm has been in business for more than twenty years and has a positive track record of providing stellar services to individuals and businesses from a range of industries.
We offer an extensive range of PR services, including:
- Brand management
- Buzz building
- Media publicity
- Online reputation management
- Crisis management
- Many other PR services
Our team is enthusiastic about meeting new clients, and we take the time to offer a personalized onboarding process to ensure we can not only meet your needs but even exceed your expectations. Get in touch with us to see for yourself why so many high-profile figures and companies trust Lawlor to build their business and personal brands.