July 13, 2018 user

Green Beetz Partners with Alex and Ani Charity by Design to Launch Avocado Necklace and Charm

Desiree Gruber, Anna Chapman, Karolína Kurková ©John Roca

Desiree Gruber, Anna Chapman, Karolína Kurková ©John Roca

Alex and Ani Charity by Design launched their new Avocado Necklace in collaboration with Green Beetz on Saturday, June 23rd, 2018 at the Blue Parrot Restaurant at 33A South Main Street in East Hampton, NY. The June 2018 launch of the Avocado Necklace followed the April 2018 release of the Avocado Charm, which were both displayed from the Alex and Ani Charity by Design Collection, and significantly maximize Green Beetz efforts to encourage healthier relationships between young people and their food.

Notable attendees included: Anna Chapman, Karolína Kurková and Archie Drury, Kyle MacLachlan, Desiree Gruber

Alex and Ani fuels the avocado craze with the new Green Beetz necklace and charm custom designed using recycled materials and environmentally conscious processes. The healthy snack jewelry set aligns with Green Beetz’ efforts teaching children to think critically about how food impacts their bodies, their community and the wider world.

Green Beetz curates a 10-week curriculum for upper elementary school to lower middle school students teaching them how to cook, garden, read food labels, appreciate nutritious foods like fruits and vegetables, and ends with a classroom farmers market experience. The purchase of one Avocado Charm will cover the costs of the full program for a single student for the academic year. One Avocado Necklace will amount to the cost of a full program for two students for the academic year.

With similar values, both Green Beetz and Alex and Ani are committed to the wellbeing of our planet, communities and people. The Charity by Design division’s mission to strengthen small, grassroot non-profit organizations through innovative partnerships will help Green Beetz double the number of classrooms impacted in the 2018-2019 fiscal year.

Specialty margaritas were served while guests viewed the new Green Beetz Avocado Necklace and Charm in the Alex and Ani Charity by Design Collection.

Photo Credit: John Roca

About Green Beetz

In this current school year, 2017-2018, Green Beetz will be present in 59 classrooms reaching over 1,600 students across Brooklyn, Queens, Manhattan and the Bronx. The core product of Green Beetz is a holistic, STEM-based curriculum aligned to Common Core State Standards. In addition to promoting healthy lifestyle choices, the curriculum teaches kids about science, math, culture and the environment through the lens of food. Public and charter schools participating in Green Beetz are supplied with all necessary components including the curriculum, activities and supplies. Teachers are supported by the Green Beetz school coordinator and participate in intensive professional development trainings throughout the year. The Green Beetz program is also delivered as an after-school or standalone program. In partnership with the YMCA, Green Beetz is offered as an after-school program and summer camp.

For more information, please visit: www.greenbeetz.org

F: @GreenBeetz | T: @Green_Beetz | I: @GreenBeetz

About Alex and Ani Charity By Design:

We are a humanitarian company spreading positivity around the world through collaboration, determination, and inspiration. The Alex and Ani brand creates meaningful, eco-conscious jewelry and accessories to positively empower and connect humanity. Charity by Design was created in 2011 to spread the Alex and Ani ideal of sharing positive energy worldwide and uses recycled materials with eco-conscious processes through the Charity by Design division. Since the formation of Charity by Design, the mission of Alex and Ani has been to work with small, grassroots organizations to help maximize awareness and grow alongside each other. Alex and Ani currently have 53 non-profit partners and has strengthened non-profit organizations through these innovative and collaborative partnerships, resulting in donations of over $50 million.

Anna Chapman, Kyle MacLachlan, Friend ©John Roca


Karolína Kurková ©John Roca


Friends (2), Archie Drury ©John Roca


Friends ©John Roca


Atmosphere ©John Roca


Atmosphere ©John Roca



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