THE MOMS Denise Albert and Melissa Musen Gerstein with COLD-EEZE® hosted a Mamarazzi® Breakfast and Talk Back Event with Actresses Toni Collette and Jacqueline Bisset and COLD-EEZE® CEO Ted Karkus on Tuesday, October 27th, 2015 at Park Avenue Screening Room. The event, which brought together influential moms and media, for a special advance screening of the new film, Miss You Already, a story of two best friends as they navigate life’s highs and lows, until one of them is hit with devastating news that changes everything. Guests enjoyed a selection of light bites prepared by Chef Mark Anthony Bailey and gift bags courtesy of COLD-EEZE®. Additional notable attendees at the event included Celebrity Jewelry Designer Margo Manhattan and the Director of Marketing for EZBZ, Inc. Kristen Nweeia.
Immediately following the screening Collette and Bisset sat down for a Q & A with The MOM’s Denise Albert and Melissa Musen Gerstein, who were also joined by the movie’s Producer Christopher Simon. The movie, which stars Drew Barrymore and Toni Collette, is about the story of best friends Jess (Barrymore) and Milly (Collette) who grew up together and shared everything with each other. Then, Milly is diagnosed with breast cancer and the diagnosis turns their world’s upside down. Bisett plays Miranda, Milly’s mom, who lends support to her throughout her battle with cancer.
When asked about how she decided to partake in the film, Collette said “the role chooses you and soul connects to it,” adding, “I loved that it celebrated life, despite the tragic outcome. The ultimate message is to appreciate what you have.”
Bisset when describing the plight Milly, Collette’s character, she said that the reality of her situation was “awful.” “It takes so much guys to be sick like this and stay the same,” she said. For Collette, there was nothing she would not do for this role saying, “I shaved my head. I would’ve done anything for this film.” However, when she told her two children about this role, she said, “They didn’t like it. I really freaked one of them out.”
The film’s producer Christopher Simon shared with the crowd that part of the net proceeds of the movie will go to breast cancer charities in the U.S., U.K. and Australia and is working to establish partnerships with additional charities elsewhere.
ABOUT MISS YOU ALREADY:www.missyoualreadymovie.com
MISS YOU ALREADY is an honest and powerful story following two best friends, Milly (Toni Collette) and Jess (Drew Barrymore), as they navigate life’s highs and lows. Inseparable since they were young girls, they can’t remember a time they didn’t share everything –secrets, clothes, even boyfriends — but nothing prepares them for the day Milly is hit with life-altering news. A story for every modern woman, MISS YOU ALREADY celebrates the bond of true friendship that ultimately can never be broken, even in life’s toughest moments.
ABOUT COLD-EEZE®: www.coldeeze.com
Cold-EEZE® Cold Remedy lozenges have been clinically proven to shorten the duration of the common cold by almost half. The efficacy of the best-selling lozenges is backed by double blind placebo controlled studies conducted at both the prestigious Cleveland Clinic and Dartmouth College. Cold-EEZE® is a homeopathic cold remedy made with a unique zinc gluconate formula. Perhaps you’ve heard about zinc gluconate in the health section of your newspaper or seen it on lists of common cold tips on the Internet. Zinc is a micronutrient that’s essential to human health. In a well-formulated cold remedy, zinc gluconate facilitates the effective release of zinc ions which can shorten a cold.
ABOUT THE GUESTS:
Toni Collette is an Australian actress and musician, known for her acting work on stage, television, and film as well as a secondary career as the lead singer of the band Toni Collette & the Finish. She is a recipient of the Emmy and Golden Globe Award for Best Actress, and has been nominated for both the Academy Award and the Tony Award.
Jacqueline Bisset is an English actress. In 2010, she received one of France’s highest honors, the Légion d’honneur. Bisset began her film career in 1965 and first came to prominence in 1968, starring opposite Frank Sinatra in The Detective and Steve McQueen in Bullitt, and received a most promising newcomer Golden Globe nomination for The Sweet Ride. In the 1970s, she appeared in François Truffaut’s Day for Night which won the Academy Award for Best Foreign Language Film, Murder on the Orient Express, opposite Nick Nolte in The Deep and received a Golden Globe nomination for Who Is Killing the Great Chefs of Europe?
Ted Karkus is the CEO and Chairman of the Board of Directors of ProPhase Labs. He financed and advised ID Biomedical, a biotech/vaccine company, when it was valued at $25 million and near bankruptcy. He successfully persuaded the board of directors into making difficult but necessary changes to management, including the replacement of the CEO, and helped to redirect their strategic focus. Seven years later, the company was sold to GlaxoSmithKline for more than $1.4 billion. While advising ID Biomedical, he began a similar decade-long engagement with ProPhase Labs. After years of declining revenues, increasing losses and questionable activities, the company’s direction was in dire need of change — and the shareholders’ interests in need of protection. He initiated a highly risky but incredibly successful proxy contest that led to his position as CEO. As CEO, he directly oversee corporate strategy, legal strategy, shareholder relations and marketing/advertising (including PR, SM/digital, TV, radio and print), as well as R&D/product development and sales team. After inheriting a severely declining brand, he has restructured the entire go to market strategy for Cold-EEZE® Cold Remedy, their flagship brand, which has led to dramatic growth since 2010.
ABOUT THE MOMS:www.themoms.com
The Moms is a multi-platform lifestyle brand that celebrates–and puts a spotlight on–modern motherhood. Through their numerous broadcast appearances, Sirius XM satellite radio show and blog, Denise Albert and Melissa Musen Gerstein tackle topics both big and small that resonate with moms today. Their brutally honest–and sometimes conflicting–opinions are not only entertaining, but take the parenting conversation to a whole new level. Through their experiential events, everyday moms become celebrities, and celebrities reveal their lives as an everyday mom (or dad!). Strut, the Fashionable Moms Fashion show, showcases real moms walking the runway at Mercedes Benz Fashion Week wearing affordable and fashionable clothing that can be bought in-season. The ever-popular Mamarazzi® events provide influential moms and media with access to celebrity parents in a town-hall discussion. Mamarazzi guests have included Sarah Jessica Parker, Will Smith, Jada Pinkett Smith, Jennifer Garner, Kevin James, Elizabeth Banks, Tina Fey, Hugh Jackman and Pitbull. Whether they’re online, on TV, radio, or face-to-face, The Moms engage their audience with straight talk, a sense of humor and a healthy dose of fun—kind of like parenting itself.